在我看來(lái)，PR只有在競(jìng)選游戲中才會(huì)最大程度的體現(xiàn)出其完美的攻擊系統(tǒng)，換言之就是通過(guò)輿論把觀念管理的效果最大化，而且是排他性的存在。正常情況下，PR不過(guò)是帶著面具的職業(yè)工具，不可以帶任何個(gè)人立場(chǎng)的完成雇主賦予的使命。只有出現(xiàn)了一個(gè)必須作戰(zhàn)的理由，PR才會(huì)逾越道德界限投入到propaganda戰(zhàn)役當(dāng)中。這部電影的劇情走向正是以此為轉(zhuǎn)折，打開(kāi)了整個(gè)戰(zhàn)役的序幕。電影里的politics表現(xiàn)得很現(xiàn)實(shí)，他們向使用國(guó)家機(jī)器一樣的使用PR來(lái)達(dá)到目的，最終成為另一場(chǎng)游戲的籌碼繼續(xù)走下去，這也正是PR的悲情所在。

現(xiàn)代的政治競(jìng)選就是一場(chǎng)游戲，不管我們喜不喜歡，這都是一個(gè)實(shí)實(shí)在在的現(xiàn)實(shí)。

在權(quán)力的爭(zhēng)奪面前，競(jìng)選者使出渾身解數(shù)，用盡各種手段，明里的，暗地的，資金上面的，宣傳上面的。一切都是為了登上權(quán)力王座。

競(jìng)選，就是一場(chǎng) Game of Thrones 。是一場(chǎng)比拼資源，金錢(qián)，以及底線的游戲。

這個(gè)時(shí)候的他們，是政治家，也是陰謀家——很可惜的是，投票的公民并不知道參選的人屬于那種，因?yàn)楦?jìng)選的人，在他們面前總是保持一副“為人民服務(wù)”、“鞠躬盡瘁死而后已”的姿態(tài)。無(wú)論是在現(xiàn)場(chǎng)聽(tīng)競(jìng)選者演講，還是在電視機(jī)前面看他們辯論，他們的慷慨陳詞始終讓支持者有一種他是拼命為你爭(zhēng)取利益的幻覺(jué)。

可惜，幻覺(jué)就始終只是幻覺(jué)，就始終會(huì)有醒來(lái)然后發(fā)現(xiàn)實(shí)現(xiàn)是殘酷的那一刻。

所以說(shuō)啊，那些競(jìng)選者，可能是政治家，可能是陰謀家。但無(wú)論他們屬于前者還是后者，在他們獲得投票，奪得權(quán)力之前，他在公民面前就是一個(gè)好人。之后呢？天知道，聽(tīng)天由命吧。

本片的競(jìng)選故事，發(fā)生在南美小國(guó)玻利維亞。

而有趣的時(shí)候，玻利維亞的總統(tǒng)候選人，選擇了一群美國(guó)人來(lái)作為他的競(jìng)選團(tuán)隊(duì)。兩個(gè)候選人團(tuán)隊(duì)之間，開(kāi)始各種斗智斗勇，以及斗底線的競(jìng)爭(zhēng)。

本片的中文名稱叫《危機(jī)大逆襲》，正是對(duì)應(yīng)了女主角所幫助的候選人，也是前任總統(tǒng)，從落后二十多個(gè)百分點(diǎn)，最后逆襲奪得總統(tǒng)寶座。

而在這場(chǎng)總統(tǒng)競(jìng)選里，女主角的理念只有一個(gè)，那就是贏。為了贏的競(jìng)選，什么方式都不可恥，因?yàn)橹挥休數(shù)舾?jìng)選才是可恥的。

結(jié)果當(dāng)然是女主角的陣營(yíng)獲得了最后的勝利——在女主角的小詭計(jì)之下，以微弱的優(yōu)勢(shì)幫助前任總統(tǒng)再度獲得最高權(quán)力。

但現(xiàn)實(shí)的是，無(wú)論是誰(shuí)，那位候選人獲得勝利，當(dāng)下的人民都是輸家。

在投票之前的各種承諾，都只是為了選票。而之后，承諾就終歸只是一句承諾。

當(dāng)上總統(tǒng)，獲得權(quán)力之后，沒(méi)有再理會(huì)人民有什么述求，也沒(méi)人在乎他們?cè)?jīng)答應(yīng)過(guò)什么。如果人民不滿，他們就使用已經(jīng)獲得的權(quán)力去打壓。

這又是一個(gè)輪回，一次重復(fù)。并沒(méi)有改變什么。

不管你喜不喜歡，但這就是政治。

1.Jane:Peopel forget what you say,but they remember how you make them feel.Warren Beatty.

2.Jane:Since love and fear can be hardly exist together.If we must choose between them,it is far safer to be feared than loved.Warren Beatty.No,it's not.It's Machiavelli.I'm sorry.I was just totally kidding.

3.Jane:Uh,I think you won't win.I think you're lookin' at mid-20s.Not enough to win.You're gonna have to make everyone else lose.That is,keeping them under 24%.You gotta go negative.你要走負(fù)面競(jìng)選.

4.Former stradgist Hugo:No,no.In the last campaign,we used attack adds,and it hurts us badly.
Jane:And that is why I brought my oppo out. Sarah LeBranc.對(duì)手研究專家.

5.Castillo:And what is this people's person?
Jane:The person is someone who can do as mush or as little as needed.她能視需求做多做少.

6.Jane:Oh,and I'd also like for her to do a vulnerability study on you,sir.也對(duì)你做弱點(diǎn)研究.
Enzo:I've already been through that.
Jane:Not with LeBlanc you haven't,sir.
You've been doing so badly,no one's been looking too hard.But if you start doing better,the press will start digging.會(huì)開(kāi)始揭瘡疤.And the last-minute surprises will kill.最后的意外會(huì)致命.

7.Jane:Do him first.

8.Jane:And if anyone has any qualms about this,think it's wrong in some way.You come talk to me.I will rent you a nice set of balls.Because there's only one wrong in this.Only one,and that is losing.There is only one wrong,losing.

9.Jane:He tells his campaign manager to start a rumor that his opponet fucks pigs.And the manager said,"Nobody's gonna believe that."And he says,"I know.I just wanna hear him deny it."我只想聽(tīng)他澄清.

10.Mackie:I've spent my life listening to voters from different backgrounds,different countries,and I've learned that they show tremendous wisdom about the choice facing them.You give them information,and they'll make the rational choice.

11.Mr.Candy:And she said,'Every thinking person will be voting for you."And Steven said,"Madam,that's not enough.I need a majority."Reason doesn't come into it,does it?

12.Mr.Candy:You like to pretend not one of us.But we both know who really started that story and ended that young girl's life,don't we?

13.Castillo:You're nasty.You are a terrible person.
Jane:No,I am a good person.But the means justifying the ends.方法決定落點(diǎn).An nasty,terrible things that I've done,I‘ve done for people like you.我做過(guò)的齷齪爛事是為你這種人而做.So now you owe me.I am this close to winning this thing.

14.Jane:It maybe possible to hold power based on guns.It is far better to win the heart of a nation.Gothem.歌德.

15.Mackie:Just wanted to say congratulations.Neil said you were the best,and I should have believed her.
Jane:I think she said I was a disposable,didn't she?我想她是說(shuō)用完即丟.Deosn't matter.It's all good. It's all good just as long as Castillo doesn't backslide.

16.Jane:But like the man said,"If voting changed anything,they'd make it illegal."I don't decide the man's policies.I cannot monitor his behavior after the election.That's not my job.Can't make him a good man.
Eddie:People will get hurt.
Jane:Well,you know what?Getting hurt is unavoidable if you wanna play this game.
Eddie:You say all these things that people say,Jane.But what do you do?What are you gonna do?

16.Jane:Is it soul-stealing?Yeah,it is soul-stealing.It's advertising. You convince people of something they don't need,and then you give it to them.And then you profit from it.然后你從中獲利.That was the prize that you could grab,so you could keep goin' around.And that's exactly what I was doing.I just keep going around and round and round.So I got out.所以我退出了.I got off the carousel.旋轉(zhuǎn)木馬.

17.Jane:It's like someone said,"If you don't like the road you're on,start paving another one."如果你不喜歡你正在走的路,再鋪一條.

18.Jane:It's a medicine bowl.It's based on a Mahawk design.莫霍克族.This whole area was Native territory.這一帶是原住民領(lǐng)地.Take one.They have protective powers.It's supposed to ward off the evil spirits.有保護(hù)力量.Most people use them for fruits.裝水果.

19.Neil:Well,it is quite a setup.
很妙的擺設(shè).

傳統(tǒng)大陸人看完了，了解了下所謂有錢(qián)人的政治游戲這個(gè)定位，這個(gè)實(shí)質(zhì)是這個(gè)意思但是這個(gè)方法還可以，看到臺(tái)灣的朋友評(píng)價(jià)，一沖動(dòng)就上來(lái)說(shuō)說(shuō)自己想法，不是說(shuō)大陸這邊年輕人一定人一定要說(shuō)臺(tái)灣必須快速統(tǒng)一，看有臺(tái)灣朋友說(shuō)我們教育問(wèn)題，導(dǎo)致我們覺(jué)得要懲治或者怪臺(tái)灣，我只想說(shuō)，你們可以按照現(xiàn)有政治體質(zhì)下去，但是要是一致對(duì)外，在國(guó)際上豈不能一起獲得更多的利益，未來(lái)經(jīng)濟(jì)也是轉(zhuǎn)到市場(chǎng)規(guī)模是最大的資源，大陸有人口紅利，為何不能一致共同在全球獲得更多利益，現(xiàn)在很少說(shuō)政治體質(zhì)優(yōu)越性，因?yàn)閷?shí)踐證明大陸這些年發(fā)展還很有勢(shì)頭，所有的國(guó)家媒體褒貶，只有國(guó)與國(guó)的競(jìng)爭(zhēng)。所有都是競(jìng)爭(zhēng)工具，你說(shuō)對(duì)吧？彎彎同學(xué)。